Marketing Consultant & Fractional Chief Marketing Officer

Marketing that helps your business grow.

I provide high-level marketing strategy and execution for a fraction of the cost of a full-time hire.Your team already wears enough hats. Marketing shouldn’t be another one.

✦ Problem

Marketing is not your full-time job. But it keeps stealing your time.

You are already running the business. Managing people, money, customers, and day-to-day decisions.Marketing ends up getting squeezed in wherever it fits, if it fits at all.

Marketing feels random.

You post when you remember. You try things without a plan. Some months leads come in, other months it's quiet.

Agencies don't understand your business.

They give generic advice that sounds good but does not fit how your business actually runs. You end up paying for ideas you can't use.

Your team is already maxed out.

Everyone is busy doing their real jobs. Marketing becomes an extra task that no one truly owns or has time to manage well.

✦ How I Help

Marketing built around how your business actually works.

As your Fractional CMO, I bring 25+ years of marketing strategy and execution to help you grow.

I learn your business first.

I take the time to understand how your business runs day to day. Your goals, your bottlenecks, and how work actually gets done. Marketing should support operations, not fight against them.

Simple systems that make sense.

We build simple systems for leads, follow-up, and messaging that fit your process. Nothing complicated. Nothing extra. Just what you can actually maintain.

Focused on real results.

The goal is clear. Better leads, smarter spending, and less wasted effort. Marketing should help your business grow, not create more work.

Pre-Screening Form

About me

I’m Lindsey Coffelt. I’m a marketing consultant and fractional CMO who helps business owners grow with more clarity and less stress.After spending over 20 years leading marketing inside real businesses, I realized something important. I enjoyed building things myself, not just advising from the sidelines.So I did both.

I own Graze Craze Charcuterie Boards & Boxes in Okemos, a local business I grew through smart, consistent marketing. I know what it feels like to wear every hat, watch the numbers closely, and hope the next idea actually works.
For the past decade, I’ve been a one-woman marketing department at a $40M+ home building company, leading everything from brand strategy and digital campaigns to community events and media relations.
I was elected to the Graze Craze National Ad Fund Board, helping shape national marketing strategy and creative direction for the brand.
Along the way, I’ve been honored with multiple awards for marketing, business growth, and community leadership.